Aamer Shaffi


Business Unit Head – Emerging Concepts

​Aamer is responsible for driving growth and transformation in the Emerging Concepts function by developing new concepts and ideas. He not only understands customer needs, but also finds solutions and streamlines processes.

He has over 30 years of experience in knitwear, textiles, and garment sourcing. He has been associated with various organizations and has been a primary supplier to the world’s leading retailers like IKEA, H&M, Primark, M&S, and Walmart. Aamer holds a Master’s in Business Administration from the Institute of Business Administration.