Aamer Shaffi


Leader Emerging Concepts Success

​Aamer drives growth and transformation in the Emerging Concepts division by creating new ideas and concepts. He excels at both comprehending customer needs and finds effective solutions and streamlining processes.

With over 30 years of expertise in textiles- product development of home textiles and apparels, Aamer has worked with various organizations and has been a principal supplier to renowned retailers such as IKEA, H&M, Primark, M&S, and Walmart.