Saira Shamoon

leadership

Chief Design & Creative Officer

Saira is responsible for developing and establishing best practices in the design and creative teams. She has single-handedly spearheaded the development and management of all aspects of design and creative output at Khaadi and Chapter 2.

Her eclectic sense of personal style and knowledge of fashion provides clarity for the creative teams to understand trends within the scope of the fast fashion industry. Saira has been pivotal in creation and continuation of the company culture. Saira earned her Bachelor’s degree in Textile Design from the Indus Valley School of Art and Architecture.