Leader Creative Success

Saira Shamoon has a pivotal role in shaping the vision and direction of Khaadi and Chapter 2. The first woman to lead the Khaadi and Chapter 2, she brings a wealth of experience and expertise to the table, overseeing design and creative direction since its inception.

With her eclectic sense of personal style and knowledge of fashion trends, Saira guides the teams in creating collections that are both on-trend and accessible to a wide range of customers. Her dedication to the brand, attention to detail and leadership skills have been instrumental in the success of the company.

Her academic background of Bachelor’s degree in Textile Design from the Indus Valley School of Art and Architecture has further strengthened her professional acumen in fashion industry. Under her leadership, Khaadi and Chapter 2 continues to be a leading name in the fashion industry of Pakistan.