Samie Cashmiri


Leader Value Creation Success

As the Leader for Value Creation Success, Samie Cashmiri is responsible for shaping strategy for Khaadi through the identification of organic and inorganic opportunities. Through collaboration and partnership with his colleagues, a focused approach to deliver the agreed strategies is implemented. Samie also is a part of strategic committees that include People and Culture and Capital Investment Planning. Samie works closely across the organization to help the Dreamer drive excellence and capability development in the organization.

Samie joined Khaadi in 2018, as the Chief Commercial Officer with responsibilities for retail management and profitability in the Pakistan Business. Prior to his joining Khaadi, Samie worked for ICI Pakistan Limited and AkzoNobel where he led large scale businesses not only in Pakistan but also in Vietnam and Asia Pacific with a strong record of growing businesses, coupled with experience in Mergers and Acquisitions both Internationally and locally. As a Leader, Samie enjoys working with people across functions, to help younger team members learn and grow through coaching and mentoring.

Samie’s expertise, combined with his postgraduate degree from LUMS and international training from prestigious institutions such as INSEAD and IMD, make him a key member of the Khaadi team.