Samie Cashmiri


Chief Growth Officer

Samie is responsible for identifying and exploring new opportunities for the company. Since taking on this role in 2021, he has been looking after expansion and optimizations of retail marketing, the network, and developing inorganic opportunities. He joined Khaadi in 2018 as the Chief Commercial Officer and overlooked revenue generation and profit delivery for the Pakistan region.

He has lead multiple businesses units in Pakistan, Vietnam and Asia Pacific and has experience in Mergers and Acquisitions including one divestment and two acquisitions in his prior work at ICI Pakistan Ltd. Samie holds a postgraduate degree from LUMS and has had international trainings from INSEAD and IMD.