Shamoon founded Khaadi in 1998 as a young graduate to revive the craft of hand loom weaving in Pakistan. His drive, knowledge and design centric approach have attributed to the development of a brand sold from a single 400 square foot store to a company operating a retail network spread over 500,000 square feet. Today, Khaadi and Chapter 2 are considered among the premier retail brands in Pakistan, with an international reach in 4 additional countries.
Shamoon’s industry expertise and unique skill set have led him to serve on the Government of Pakistan’s Advisory Committees on Heritage and the Expo 20/20. Additionally, he sits on the board of directors of the Pakistan Fashion Design Council, the Beyond Beauty Initiative and Nutrico Pakistan. Shamoon holds a Bachelor’s degree in Textile Design from the Indus Valley School of Art and Architecture.