Sharmin Raza


Chief Product Officer

Sharmin is responsible for managing product planning and assortment, as well as Khaadi’s internal laboratory. Since taking on this role 2019, she has focused on improving internal processes to ensure our customers receive the right product at the right time. She joined Khaadi in 2013 as the General Manager-Retail for Pakistan and has also served as Head of Human Resources and Chief Transformation Officer during her time at the company.

She has extensive prior experience in project management, IT implementations and research across Accenture, Deloitte Consulting LLP, and Corporate Executive Board (now known as Gartner). Sharmin holds a Bachelor’s Degree in Computer Science from the Institute of Business Administration and the University of Houston.