Leader People & Culture Success

Sharmin Raza plays a crucial role in driving the brand’s product strategy and shaping its overall direction, that create long-terms company value. As Leader Product Success, Sharmin balances the demands and goals of both the product and the business from the early stages of developing a new product concept to beyond product launch.

Sharmin is also responsible for leading the human resource function and ensuring that Khaadi’s people strategy aligns with the company’s overall business objectives. She is dedicated to building a culture of excellence, promoting diversity and inclusion, and driving employee engagement and retention.

With her expertise in product planning, people and brand management, she leads the team in identifying and capitalizing on emerging trends, ensuring that customers receive the right products at the right time.

Her extensive experience in project management, IT implementations, and research across a range of organizations has prepared her well for her current role. She has extensive experience in project management, IT implementations and research across Accenture, Deloitte Consulting LLP, and Corporate Executive Board (now known as Gartner). Sharmin holds a Bachelor’s degree in Computer Science from the Institute of Business Administration and the University of Houston.)