Press Release

24th February 2024

First Experience Store in the United States

Pakistan’s leading retail brand continues its trajectory of going global with the opening of its first Experience Store in the United States.

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11th December 2023

Experience Store Launch, Bullring Birmingham 11th December 2023

Pakistan’s leading retail brand Khaadi has risen to international prominence over the last 24 years. With stores in its home country, the UAE, and the UK, it is on the path of taking fashion, worldwide.

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9th September 2023

Experience Store Launch, Trafford Shopping Centre 9th September 2023

We are happy to announce the reopening of the Experience Store at Trafford Centre, Manchester, United Kingdom spanning 3000 sq feet.

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1st April 2023

Experience Hub, LuckyOne Mall 1st April 2023

A colorful, fun and funky environment characterizes Khaadi’s newly opened Experience Hub in bustling Lucky One Mall, Karachi.​

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11th March 2023

An Experience Like No Other

Khaadi welcomes you to the Experience Square in Lahore in DHA Y Block, a prestigious thoroughfare in Lahore’s high- profile shopping district. The Experience Square occupies a newly built structure with four floors, each designed for connection and discovery. This multi-level store features a striking all glass façade which generates an inside-out feeling amplifying the retail experience. ​

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11th November 2022,

Kreate Your Mark Launch Event – Celebrating Women Entrepreneurs at The Khaadi Experience Hub

11th November 2022, It was a big hit moment at yesterday’s Kreate Your Mark launch at the Khaadi Experience Hub, Dolmen Mall Clifton. The evening featured our passionate Kreators, Ayesha Basit (Ayesha Accessories), Rahma and Javeria (PJ’s Jars) and Fariha Arsalan (Interlace) who are showcasing their promising products.​

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26th October 2022

When Fashion Meets Art

Join us as we celebrate art at Karachi Biennale, the third iteration of the largest contemporary art event of the country and welcome its artists to Karachi.

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28th May 2022

IFC Invests in Pakistan’s Key Fashion Retail Sector to Help Create Jobs, Support Women - 2022

IFC is investing in Pakistan’s top fashion retailer to create jobs, promote gender equality, and support the country’s crucial textiles sector post-pandemic.

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11th December 2020

Khaadi x Esra My Symphony - 2020

Khaadi, Pakistan’s leading fashion retail brand, launched Khaadi x Esra My Symphony winters biggest campaign. It depicts a multifaceted woman, strong and independent, spirited, progressive and rooted in tradition.

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28th March 2019

Kanteen is redefining the dining scene in Pakistan

Kanteen is redefining the dining scene by elevating your food experience and taking you through a sensory journey.

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2nd June 2019

COM 3 Eid Celebrations

Khaadi, Pakistan’s premier retail and lifestyle brand, hosts a three-day Eid Celebration at their flagship store, located at COM 3 opposite Bilawal Chowrangi.

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4th May 2019

New Store In Gujrat

Pakistan’s premier retail brand, Khaadi, has opened its reimagined store in Gujrat’s commercial hub, on Katchery Road.

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20th April 2019

Hum Showcase - Gypsy

The country’s leading fashion retail brand, Khaadi Khaas brought their much-anticipated collection titled ‘Gypsy’ on day 3 of the prestigious Hum Showcase.

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23rd March 2019


Khaadi, Pakistan’s premium retail and lifestyle brand, opens doors to a 2000 sq. feet store in Burewala, their first ever in the city.

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22nd March 2019

First Store In Abbottabad

Khaadi, Pakistan’s premium retail and lifestyle brand, opens doors to a 9378, sq. feet store in Abbottabad, their first ever in the city.

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21st March 2019

New Store In Faisalabad

Pakistan’s premier retail brand, Khaadi, has launched another store in the city of Faisalabad to cater the growing demand.

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15th March 2019


Khaadi, Pakistan’s premium retail and lifestyle brand opens doors to a 4026 sq. feet new international store in Bahrain, their first ever in the country.

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8th March 2019

Khaadi to open 200 fabric stores

Pakistan’s premier retail brand Khaadi opened two unique stores at Jhelum and Khanewal and are part of the to brand’s two-year plan to open 200 fabric stores across Pakistan and democratise fashion by making it available to everyone.

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4 September 2019

Hum Showcase 2018

Pakistan’s most coveted fashion brand goes to the fundamentals of design and geometry with ‘Urban Canvas’.

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13th December 2018

20th Anniversary

Pakistan’s premier fashion retail brand Khaadi opened its 45th store at Com 3, Bilalwal Chowrangi 20 years to the day it first opened its doors at Zamzama.

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26th September 2018

47th National Store in Hyderi

Khaadi, Pakistan’s premier fashion retail brand launched its 47th national store in Hyderi, Karachi recently, alongside its pret winter collection which will be available across all stores in Pakistan/across all local and international stores.

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1st September 2018

Retail Brand of the Year

Chapter 2/Khaadi, Pakistan’s premier fashion retail brand, won the prestigious “Retail Brand of the year Award” at this year’s HUM STYLE AWARDS 2018, held at an evening of glamour and style at Karachi’s Expo Centre.

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14th August 2018

30 million Rupees Donation

Khaadi, Pakistan’s premier fashion brand announced that it will donate Rupees 30 million for the Diamer Basha and Mohmand Dam Fund.

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10th August 2018

Iconic Store In Mirpur

Khaadi moves to an iconic store in Mirpur, Azad Kashmir.

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13th July 2018

Chapter 2 opens three stores

Chapter 2, Khaadi’s minimalist, hand-woven, hand-crafted label made history today by opening three stores in twenty-four hours in Supermarket, F6 Islamabad, Minimarket Lahore and

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