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Our Expansion

Creativity and innovation are at the heart of our success.

Our innovative retail strategy and rapid response to trends and consumer demand has catapulted us into a global fashion retailer boasting over 50 stores, spanning the globe from Pakistan to UAE and UK. Our vast portfolio consists of a wide product assortment from Ready To Wear, Fabrics (Man and Woman), Accessories, Bags, Shoes, Fragrances and Home.

Year on year, we revolutionise store experience in Pakistan and continue to increase our global footprint, by investing heavily into our brands, including product innovations, creative teams and brand led initiatives.