Khaadi launched the Play Your Part initiative in 2022 to raise awareness as part of a larger effort to drive social change.

Pink Yourself

To create awareness and promote early detection and treatment of breast cancer, Khaadi launched 'Pink Yourself', a global initiative in October 2022. As the month is synonymous with Breast Cancer Awareness, Khaadi took this opportunity to emphasise the significance of women's health and well-being. Khaadi remains committed to promoting early detection and treatment of breast cancer and will continue to amplify the message of prevention and early detection through its 'Pink Yourself' initiative.

Carry Consciously. Reduce. Reuse

In an effort to combat waste and encourage conscious consumption, Khaadi launched the ‘Carry Consciously. Reduce. Reuse.’ initiative in November 2022. This initiative encourages customers to purchase reusable shopping bags at Khaadi stores globally, which can help to reduce the amount of waste. The bags are designed for repeated use, thereby reducing the need for single-use carrier bags.